As Associate Creative Director at Creative Ave, I led creative development across a 26-client roster, translating brand strategy into original campaigns, short-form video, photography, and platform-specific content. Directed high-volume productions that delivered up to three months of assets in just 1–2 shoot days.
Selected Client Showcase: Cirqadian
Helped define Cirqadian’s visual identity across socials before its launch in August 2026.
The Challenge: Launching a new brand without relying on familiar fragrance category conventions.
The Approach: Position fragrance as a sensory ritual rather than a traditional beauty product, building a visual world around routine, rhythm, and everyday reset.
My Contributions
Creative Direction
Campaign Ideation & Execution
Social Content Strategy
Visual Design
Videography & Photography
Campaign Ideation & Execution
Social Content Strategy
Visual Design
Videography & Photography
What Does Clarity Smell Like?
My Role: Creative Direction, Videography, Video Edit, Storyboard, Social Campaign Development
The Future of Fragrance
My Role: Creative Direction, Videography, Video and Audio Edit, Concept, Storyboard, Social Campaign Development
10 Day Reset Guide
Designed the visual system and layout for Cirqadian's 10-Day Reset Guide, a digital pre-launch experience created to introduce the brand's philosophy and build community ahead of launch.
SOCIAL CAMPAIGN CONTENT
These videos were developed as part of Cirqadian's pre-launch campaign, gradually introducing the fragrance and brand mission while building anticipation for its August 2026 launch.
Day 6 of the 10 Day Reset
My Role: Creative Direction, Concept, Videography, Video Edit, Social Campaign Development
Raw Reactions to Cirqadian (working with UGC creators)
My Role: Creative Direction, Concept, UGC Communication and Direction, Videography, Editing Notes
Brain Stems Pre-Order Video
My Role: Videography, UGC Communication and Direction