As Communications Content Developer at St. Albans School, I helped shape how the school communicated its identity across digital and print platforms, with a primary focus on leading content creation and strategy for its main social media account.
My work spanned photography, videography, social-first storytelling, copywriting, graphic design, and campaign development, capturing everything from everyday campus life and community traditions to major school events.
I also helped revitalize the Athletics Department's social media presence, developing a more cohesive visual identity and creating original content that celebrated student-athletes and school spirit.
+183% REACH 1.5M+ VIEWS 1K+ NEW FOLLOWERS
My Role: Social Strategy · Creative Direction · Photography · Videography · Editing · Design · Live Event Coverage
ATHLETICS SOCIAL MEDIA REBRAND
Rebranded the Athletics Department’s social presence from the ground up, establishing a cohesive visual identity and content approach across photography, graphics, sports coverage, and digital storytelling.
My Role: Creative Direction · Social Strategy · Graphic Design · Photography · Videography · Live Game Coverage
My Role: Videography and Video Edit
My Role: Video Edit and Post
Live-Time Game Coverage (Instagram)
STA Homecoming Game 2025
Social Media Graphics
My Role: Design
Social Media Series
Implemented recurring series' across St. Albans' socials
"Chief the Bulldog" Series
Developed the character using AI-assisted illustration and designed the surrounding visual assets and social concepts.
"Recently at STA" Series
A recurring carousel series incorporating video and photo to highlight recent school events and activities in a visually compelling way.
PHOTOGRAPHY
My Role: Photography & Editing
Print DESIGN
My Role: Design & Photography
Logo and Merchandise Design
